What’s Missing in Footwear Innovations

Air max, wave technology, carbon fiber plates – every year the billion dollar footwear market continues to grow exponentially due to new innovations and design by industry leaders such as Nike, Adidas and Reebok.  One of the most disruptive innovations for the footwear industry was back in 2008 during the barefoot running boom when shoes…

Gravisensing | Gravity as the Sensory Driver to Movement

One of the most sensory complex movements we do every day is walking, with the sensory stimulus and driver of that movement pattern being gravity. This omnipresent weight on our shoulders not only reminds our nervous system that we are on planet Earth but it also helps establish what is called body awareness.    Body awareness, or our sense…